A social media campaign made for Iele-Sânziene, an NGO that promotes menstrual and gender equity and sexual education.
The campaign is comprised of four social media reels, with an additional two short interviews with an OB-GYN. It was published on Instagram, TikTok and YouTube, with some of them reaching over 100k views and generating widespread engagement.
The concept was to make a campaign that is engaging and entertaining, in contrast with other media on the subject. It approaches serious themes about sexual health in a light-hearted way in order to resonate with the target audience, which was young people aged 14 to 26.
You can find Iele-Sânziene on their social media channels:
